Digital Marketing Trends
Module 1: - Description of Digital Marketing
What is Digital Marketing.
Why Should be study Digital Marketing
What is the difference between Traditional and Digital
Marketing.
How Digital Marketing is beneficial over Traditional
Marketing
How can we grow Personally, professionally and Financially
by doing Digital marketing.
Module 2:-
Strategy of Digital marketing
What are the Platforms for Digital Marketing.
What strategy we should implement to become successful Digital
Marketing professional.
Practical approach to get Real time Experiences in Digital
Marketing.
Case Study of Digital Marketing Campaign
Process of Digital Marketing and Ad Operation (Adops)
Module 3 :- Social Media Marketing
Module i
:- Introduction Social Media Marketing.
Foundation of Social Media
What is Social Media.
Use of Social Media
Need Social Media Marketing.
Time Spend on Social Media
Module ii
: - Business for Social Media
Set up Business Page on Social Media
Growth of Business through Social Media
Campaign Management on Social Media
Module
iii :- Creative Strategy on Social Media
What type of Creative required for Social Media
Page Structure of Social Channel.
Module iv:-
Online Reputation Management
Customer Relation Through Social Media
Branding awareness
Business to Customer
Module V:- Content Marketing for SMM
CTA , Info graphic, Information contents for Social Media
Module vi:- ROI for Social Media
Small Scale Business Idea
Revenue Generation Marketing.
Module
vii:- -
Trending Social Media Marketing
Comparison of
Different Channels on Social
media marketing
Module viii:- Analytics and Reporting on Social Media
Marketing
Hash Tags analysis
Time Management
Audience Targeting KPI
Module ix:-
Social Medial Groups
Understanding of the Groups
Viral Marketing
Sharing Tips and Idea
Organic Promotion
Module x :-
Key features of SM Marketing
Sustain Growth for Marketing
Posting Calendar Managements
Module 4 :- Search Engine Optimization
SEO Course content-
What is SEO
Important of SEO Tools
Website Niche - Hosting- Domain
Keyword Research
On-Page SEO
Off- Page SEO
Link Building
Google +Bing Webmaster Tools
Working as SEO - Website analysis
Module 5 :- Email Marketing
1:
Introduction to Email Marketing
2: Email as Conversation
3: Creating
the Email List
4: Landing
Pages
5: The
Mailing List
6: Spam and
Blacklists
7: Working
with Email Service Providers (ESPs)
8: Creating
Campaign for Email Marketing
9: Marketing
Automation
10: Business for Email Marketing
Module 6 :- Search
Engine Marketing and Google Ad words
Pay-per-click
Introduction
Strategizing
PPC, CPM, Sponsorship campaigns
Marketing Analysis
Ad writing
Techniques for Search
Campaign
Management
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Bid
Management Plan
Keyword Rate
Optimization
Effective
Landing Pages
Performance
Tracking
User
Psychology
Reporting
& Analysis
QA and
testing
SEM Management
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